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Amazon GPSR

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Selling Lay Products on Amazon EU: Simplifying Amazon GPSR Compliance

Selling your products in the European Union through Amazon can be an incredible opportunity, especially for items like candles, gadgets, and home décor. While these products may not seem heavily regulated, meeting EU compliance standards—such as those outlined in the General Product Safety Regulation (GPSR)—is still crucial. In this post, we’ll break down the essential requirements for selling everyday products in the EU and share how AF Pharma can help make your expansion smooth, stress-free, and fully compliant.


What is the General Product Safety Regulation (Amazon GPSR)?

The GPSR (Regulation 2019/1020) ensures that all consumer products sold in the EU meet high safety standards. This applies to non-food and non-medical products such as:

  • Candles: Ensuring fire safety, appropriate labeling for allergens, and clear usage instructions.

  • Gadgets: Compliance with electrical safety, electromagnetic compatibility, and battery standards.

  • Home Décor: Risk assessments for materials, flammability, and general usability.

Amazon requires all products to comply with GPSR as part of its marketplace rules to maintain a safe and trusted platform for customers.


Key Requirements for Lay Products on Amazon GPSR EU

1. Product Safety Assessment

Under GPSR, manufacturers and sellers must:

  • Conduct risk assessments for potential hazards.

  • Provide detailed safety instructions and warnings.

  • Ensure the product is free of harmful substances (e.g., REACH compliance for chemicals).

2. Labeling and Instructions

Clear and accurate labeling is crucial:

  • Labels must include the product’s intended use, safety precautions, and EU address of the manufacturer or importer.

  • Instructions should be in the language of the target market.

3. CE Marking (If Applicable)

Certain gadgets or electrical items may require CE marking to demonstrate compliance with EU directives (e.g., Low Voltage Directive or EMC Directive).

4. Traceability

Products must be traceable:

  • Include batch or serial numbers.

  • Maintain records of the product's origin and supply chain.

5. Accurate Product Listings

Amazon mandates truthful product descriptions, avoiding exaggerated claims, and ensuring compliance with content standards.

6. Packaging Standards

Packaging must meet EU safety and sustainability standards, including eco-friendly materials where required.


How AF Pharma Can Help Sellers of Lay Products

For businesses looking to sell on Amazon GPSR EU, AF Pharma offers a range of services to ensure seamless compliance with GPSR and other relevant regulations:

  • GPSR Compliance Expertise

Our team specializes in helping businesses align with GPSR requirements. From conducting product safety assessments to drafting user-friendly instructions, we handle it all.

  • Product Labeling

We assist with designing compliant labels that meet EU standards, ensuring your products are market-ready.

  • CE Marking and Technical File Preparation

For gadgets and electronic items, we provide guidance on CE marking, technical documentation, and testing requirements.

  • Traceability Systems

We help implement traceability systems to meet regulatory requirements, ensuring your supply chain is fully documented.

  • Eco-Friendly Packaging Solutions

In line with EU sustainability goals, we advise on recyclable and compliant packaging materials.


Why AF Pharma?

AF Pharma has a solid history of helping businesses navigate EU regulations, ensuring your products meet both Amazon's standards and EU requirements. Our personalized services for everyday items like candles, gadgets, and home décor make it easy for you to stay compliant while focusing on growing your business without worrying about delays or penalties.


Get Ready to Launch on Amazon GPSR EU with Confidence

No matter if you’re selling stylish candles or cutting-edge gadgets, complying with the GPSR is a must for succeeding in the EU market. With AF Pharma’s guidance, you can meet every regulatory requirement and confidently grow your business on Amazon.

Let AF Pharma help you achieve compliance and success. Visit our website at AF Pharma Services to learn more and get started today!



Amazon GPSR
Amazon GPSR

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